Shopify, a leading cloud-based, multichannel commerce platform designed for small to medium size businesses, has now made it easier for social media followers to purchase goods from favorite ecommerce sites. After logging in to Shopify accounts, merchants can now sell products via Facebook, Twitter, and Pinterest by choosing to add a ‘BUY’ button to any product tweeted or posted from their store. Order, customer, and product details are synchronized with Shopify.
Facebook and Pinterest were the first of the social media giants to begin using the ‘BUY’ buttons through agreements with Shopify, and Twitter joined the party in September. According to reports, these upgrades have been ‘well received’ and are available to all of Shopify’s 200,000+ clients.
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For the third quarter of fiscal 2015, Shopify reported a 93.4% increase in revenue to $52.8 million. Subscription revenue grew 67.2% to $29.6 million from $17.7 million. The first nine months of 2015, total sales increased 93.6% to $135.1 million from the same period last year.
Shopify Revenue Data from: