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August 17, 2015

How to Structure and Optimize Your Shipping & Handling Fees for Conversion

Why do 58% of customers abandon shopping carts before purchasing? According to a new study by UPS and ComScore, because they get frustrated when the cost of shipping exceeded their expectations for the price of the merchandise they were purchasing.

With almost 3 in 5 Americans now viewing shipping as one of the biggest reasons they abandon their shopping cart (Click to Tweet). This is something that must be addressed.

While it would be nice to walk over and personally hand all of your customers the merchandise they want, this is just not possible. Unless you really like walking.

That is why below I give you some proven solutions to fight the shipping and handling conundrum, so you can increase your conversion rate at your shopping cart.

Shopping cart abandonment

First, let’s help you reduce the number of shoppers who leave your store at the shopping cart.

Fortunately, Shopify has a number of great apps to help you achieve these goals.

One of the best apps is Sticky Exit Offers. to reduce shopping cart abandonment. This tool allows you to set up offers that give the user a special offer before they leave your shop.

14% of all ecommerce stores now use exit offers to reduce abandonment. Some eTailers have seen a 10% increase in conversions from using these offers.

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