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How Much Does It Cost To Sell On Amazon?

By Last updated on: January 4, 2021

Starting up an Amazon storefront has to be easy, right? You just have to simply sign up and start selling your product… However, the reality is that selling on Amazon is not quite that simple or affordable. Amazon is booming; everyone wants to be part of it. Consequently, there are many time and financial expenses you need to keep in mind.

Here, we’re going to cover the necessary cost information you need to sell on Amazon. Keep in mind, some Amazon investments covered will be averages and predictions. 

Seller Plans

Selling on Amazon entails a bunch of seller fees. Amazon offers two selling plans for Individuals and Professionals. 

Professional Plan

The Professional selling plan costs $39.99/month plus a per-item referral fee that varies by category. If you are going to sell more than 40 units a month, advertise your products, qualify for top placement on product detail pages, advanced selling tools, like APIs and reports, and if you want to sell products in restricted categories, you should consider using the Professional Plan.

Individual Plan

The Individual selling plan costs $0.99/unit sold plus a per-item referral fee that also varies by category. If you’re going to sell less than 40 items a month, still deciding what to sell, and you don’t plan to advertise or use advanced selling tools, the Individual plan may be the best option for you.

Referral Fees

When you start selling on Amazon, keep in mind that they charge a referral fee for each item sold. It’s important to note, most referral fees range between 8% and 15% depending on the product category.

Top CategoriesReferral fee percentageReferral fee minimum
Amazon Device Accessories45%$0.30
Beauty· 8% for products with price under $10
· 15% for items with price over $10
Books15% + $1.80 closing fee
Clothing & Accessories (n/a Shoes, Purses, & Sunglasses)17%$0.30
Electronics Accessories· 15% of the total price up to $100
· 8% of the total price greater than $100
Fine Art· 20% of Sales Proceeds up to $100
· 15% if $100 to $1,000
· 10% if $1,000 to $5,000
· 5% if over $5,000
Furniture & Décor· 15% of the total price up to $200
· 10% of sales price over $200
Health & Personal Care· 8% for products with price under $10
· 15% for items sales price over $10
Jewelry· 20% the total sales price under $250
· 5% of the total sales price over $250
Major Appliances· 15% of the total sales price up to $300
· 8% of the total sales price over $300
Shoes, Handbags, & Sunglasses· 18% if total sales price under $75
· 15% if total sales price over $75
Toys & Games 15%$0.30
Pricing as of 1/4/21

Fulfillment Fees

Amazon Fulfillment costs are associated with shipping your orders and depends on whether you fulfill your own orders or use FBA (Fulfillment by Amazon). As a seller, you must first determine whether your item is apparel or non-apparel product. Secondly, determine the product size tier whether it be standard or oversized. Then, once you know the product’s category and size tier, you can calculate the shipping weight and use the tables found here to determine which fee will apply.

Another great tool to have handy is the Fulfillment by Amazon Revenue Calculator. This will help you determine what route to take when selling on Amazon. Does it make more sense for you to do FBA or fulfill your own shipments?

sell on Amazon

Amazon Seller Storage Costs

Inventory storage fees charges also occur monthly. These are based on the daily average volume (measured in cubic feet) for the space your inventory occupies in Amazon warehouses. This fee is the volume measurement is based on unit size when properly packaged and ready to ship.

How do you get paid by Amazon?

When your Amazon Seller Account is settled and you have a positive balance, Amazon sends the money to your bank account using an ACH (Automated Clearing House) or electronic; funds transfer. It can take up to five business days for the funds to appear in your bank account after Amazon initiates a payment.

Before Amazon pays you, you must add a valid bank account as the deposit method within your seller account settings. Amazon cannot make payments to a credit card or online payment system, such as PayPal.

How can Refund Retriever help reduce Amazon Seller Fees?

In addition to FedEx and UPS refunds, Refund Retriever now offers a solution to all your FBA reimbursement needs. We manually check the entire inventory lifecycle to ensure all inventory is available for sale. You’re already paying Amazon enough to sell your products. Now, receive reimbursements for all improperly received or miscounted items, refunds issued (by Amazon) when the customer never returned the item, and failure to issue the 20% restocking fee. All of this without having to do a thing on your end!. Learn more about our Amazon FBA service.

Brian Gibbs

Author Brian Gibbs

More posts by Brian Gibbs

Brian Gibbs | President of Refund Retriever

Brian Gibbs founded Refund Retriever in 2006 while running his first eBay based business and seeing the shortcomings of other shipment auditing companies. Refund Retriever's primary focus is FedEx and UPS parcel invoice auditing. After graduating from Texas A&M University in 2001, he then graduated from the University of Houston in 2004 with a JD and MBA. Gibbs has been featured in Forbes, Entrepreneur and other publications discussing parcel auditing, shipping, e-commerce and more. Learn more at or call (800) 441-8085 for more information.

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